Rizzoli has a long history in the world of preserved fish. In 1871, the company's ancestor, then called Tosi & Rizzoli, opened in Turin, the capital city of Piedmont and the leader in processed fish. Turin is ideally located on the ancient Salt Road connected with the Port of Genoa, where oily fish in wooden barrels. It's here that Luigi and Emilio Rizzoli met Romeo Tosi and the three started the original company. Come 1892, however, it becomes clear that Parma in Emilia is making great strides in creating a functional railway system and speedy communication routes, and the company decides to relocate. The Rizzoli brothers take charge of the company, and, with Emilio falling in love with Antoniette Emanuelli on one of his sales trips, pivot to the company's newest era: Rizzoli Emanuelli & Co.
Their most iconic product is Anchovies in Spiced Sauce, or Alici in Salsa Piccante in Italian. This aromatic top-secret recipe is not written down, but instead passed orally from generation to generation through the first-born. Once the untold ingredients are mixed in the confidential amounts and cooked for a classified amount of time, the fish is aged in used Marsala barrels for 6 months. The same technique has been followed for over 110 years using the same machinery.
Rizzoli is now headed by the fourth generation with Massimo Rizzoli taking charge. With his vision, the company has reached innovations in packaging, including glass containers and single-portion trays, and has put traceability and transparency as guiding principles, following the Rizzoli motto ante lucrum nomen, or "before profit, name."